The European food and drink industry will gather at The European Pizza Show, a two-day event organised by Cibus Parma, TuttoFood Milano, and Bellavita Expo. The show will feature products, equipment, and innovations from across Europe, with a focus on pizza, foodservice, and hospitality.
Exhibitors will represent various categories, including flour, dairy, artisan cheeses, tomatoes, and cured meats, as well as professional ovens, packaging, technology, and drinks. A new Mixology Area will also be introduced this year, providing a space for businesses to showcase their products.
The event will provide an opportunity for independent food retailers, delicatessens, and farm shops to discover new suppliers and explore European speciality products. They can also consider opportunities within the growing food-to-go market, which is becoming increasingly important for businesses in the industry.
The European Pizza Forum, organised in cooperation with PAPA, will bring together chefs, operators, and industry experts to discuss challenges and opportunities facing hospitality businesses. Topics will include maintaining quality while scaling operations and managing margins, as well as the impact of technology on the industry.
Technology will also be discussed, with explorations of how artificial intelligence, data, and digital tools can help businesses improve efficiency and create commercial opportunities. A session entitled Italian Expertise, Local Adaptation: Making It Work in the UK will feature Michelin-starred chef Stefano Di Giosia and other industry experts, who will share their insights and experiences.
The European Pizza Chef Competition will return with 45 professional pizzaiolos representing 14 nations. Competitors will compete across four categories: Traditional Neapolitan, Contemporary Neapolitan, Roman Tonda, and Freestyle, showcasing their skills and creativity.
The EPS Awards will replace the established Bellavita Awards, recognising products demonstrating quality, innovation, presentation, and impact within the foodservice sector. A new Best Product Presentation category will allow exhibitors to showcase their products through short-form video, providing an opportunity for businesses to highlight their products in a new and innovative way.
Winners of the EPS Awards will be announced during a ceremony on the European Pizza Forum stage at the close of the show. The European Pizza Show will take place at Excel London on 18th–19th November 2026, with free registration for trade professionals, making it an accessible and attractive event for businesses in the industry.
