Vivify Specialty Ingredients has acquired AuNutra Industries, a California-based nutraceutical ingredient supplier, to strengthen its position in the growing nutraceutical and supplement markets.
Founded in 2003, AuNutra supplies a portfolio of standardized botanical extracts, herb powders, vitamins, amino acids, and other nutritional ingredients to the nutraceutical and supplement industries.
The acquisition will expand Vivify’s capabilities in nutraceuticals and supplements while broadening its distribution reach across North America.
AuNutra is headquartered in Chino, California, and its portfolio includes one of the largest collections of herbal ingredients available in North America.
Brian Leen, CEO of Vivify, said: “We are excited to welcome AuNutra to Vivify. This move strengthens our position in the exciting and high-growth markets of nutraceuticals and supplements.”
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AuNutra’s ingredients are supplied to the functional food, cosmetic, and personal care sectors and include herb powders, vitamins, amino acids, and other nutritional ingredients.
The company also supplies Kosher-certified high-purity botanical extracts and says its ingredients are manufactured under GMP and ISO-9001:2000 quality certifications.
The acquisition is expected to combine AuNutra’s botanical ingredient capabilities with Vivify’s existing expertise in natural and synthetic colors and ingredient solutions.
Kava Liu, founder of AuNutra, said: “I am proud of what our team has built at AuNutra and am excited about what we can accomplish as part of Vivify.”
Vivify is a portfolio company of investment firm Gryphon Investors, which said the acquisition represents another step in its strategy to expand the company’s product capabilities and presence across specialty ingredient markets.
